COTTAGE GROVE, Wis. (Fall 2025) — Matrix Fitness is growing its global product portfolio with a new line of Matrix-branded strength and functional training accessories. The launch further supports customers in building complete, performance-driven spaces with tools that match the quality and design of existing Matrix equipment.
Over 300 new products join the Matrix portfolio, including dumbbells, weight plates, resistance bands, stability balls and other key training tools. The addition allows customers to source a wide range of equipment from a single provider, simplifying procurement and ensuring consistency across training spaces.
“Bringing fitness accessories under the Matrix brand strengthens our ability to deliver complete solutions across every corner of the training floor,” said Cory Miller, Commercial Product Manager - Strength. “With this comprehensive offering, Matrix strengthens its role as a total solutions partner, making it easier for customers to source everything they need from one trusted brand. More importantly, it gives our customers even more choice to deliver the training experiences that work best for their people and their business.”
The new accessories were previewed first at FIBO 2025, where they were presented alongside the custom Magnum MX Rack and the latest additions to the Magnum plate-loaded line. Global availability begins in fall 2025, with products serving a wide range of facility types, including health clubs, athletic training centers, hospitality fitness spaces and multi-family developments.
This expansion reflects Matrix’s broader goal to provide comprehensive strength and functional training solutions to customers worldwide.
About Matrix Fitness
Matrix Fitness is the leading commercial fitness brand in the world and is the premium brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for health clubs, hotels and other fitness facilities.
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
